How To Make Your Printed Piece Stand Out

Do you want your business card or brochure to be the one that always stands out against the rest? Try using one of many different printing methods that can make your next printed piece more impactful.

1. Paper

Choosing the right paper for your printed piece can be intimidating due to the wide variety of papers to consider. Rather than choosing a random paper just because it seems pretty or cool, you should figure out the most appropriate paper for your piece because most appropriate equals most effective. For example, you wouldn’t pick a violet pearlescent paper for a cowboy boot shop business card. You also wouldn’t want to use an extremely expensive high quality paper for something like a mass direct mail campaign since majority of your printed piece will end up in the trash. Always consult your designer and/or your printer for their input on the best paper for the job before choosing.


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2. Foil Stamping

A foil stamp is a great way to add a custom eye-catching finish to your printed piece. There are several types of foil available including metallic, matte, holographic and clear. This technique is achieved by tacking a foil layer to the paper by a heating process. The foil is opaque against the paper, which makes lighter colorson darker paper possible. Adding foil to your printed piece will make it distinctive, giving you an advantage in a highly competitive marketplace.


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3. Embossing/Debossing

Embossing and debossing are two similar processes that are used to imprint images onto the paper. Embossing is when the paper is raised to reveal the image, and debossing is when the image is pushed below the level of paper. These are done with a die created of the image, then the paper is pressed between the die to make the imprint. Both of these techniques can be done blind (no ink on the paper) or registered (with ink). 


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4. Die-Cutting

Any printed material that isn’t in the shape of a rectangle or square is created by a technique called die-cutting. This technique uses a die made out of a steel blade used to punch or cut out the paper in the given shape (think of a giant hole-puncher using shapes instead of holes). You can use a perimeter die to cut the edges or border of your piece to create the overall shape, or you can use a die to punch shapes out of the middle of your piece.


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Your piece will not only stand out visually by using one of these processes but it will also stand out from a tactile aspect. There’s a subconscious value in how your piece feels in hand which gives a good first impression and really resonates with the potential customer.

Some of these processes can get pricey, but in the long run they pay off by making an impact! Using one of these techniques on your next printed piece can make you stand out against the competition to your potential customer by making it more impressive. 

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